About
for the little moments
Goodnight Caroline began with my daughter's favorite jammie dress.
The one she twirled in before bed and asked to keep on the next morning.
Every piece is inspired by the simple moments that make childhood feel magical.
Our Story
It started with one little girl who never wanted to take off her “jammie dress.”
Every night, Caroline would twirl before bed — and every morning, she’d ask to keep it on.
I wanted pajamas that felt incredibly soft, looked beautiful, and were made from materials I felt good about putting her in night after night. I kept searching for something that paired premium, breathable fabrics that would hold up wash after wash with the timeless, girly prints and simple silhouettes I loved — and when I couldn’t find it, I created Goodnight Caroline.
Thoughtfully designed in New England, our jammie dresses are made for the little moments you’ll miss someday — bedtime stories, sleepy cuddles, playing dress-up, and everything after.
Our Promise
Each piece is thoughtfully designed for the little ones you adore.
- Our signature LENZING™ Modal + cotton blend
- OEKO-TEX® STANDARD 100 certified & free from polyester
- Buttery soft, breathable, and gentle on little skin
- Timeless prints and classic, feminine silhouettes
- Made to stay soft and beautiful, wash after wash
- Designed in New England
“Whether it's bedtime, playtime, or pancake mornings, I hope Goodnight Caroline becomes her favorite dress to sleep, play, and grow up in — and one you feel good buying, too.”
Allie, Founder & Caroline's Mom
FOR BEDTIME... AND EVERYTHING AFTER
Timeless pajamas designed for the sweetest parts of childhood.