About
A Love Letter to Bedtime
Goodnight Caroline began with a simple ritual — a mother’s love and her daughter’s favorite “jammie dress.” Each piece is a tribute to the quiet magic of childhood and the comforting joy of home.
The Heart of Goodnight Caroline
What started as one cherished nightgown quickly grew into a dream of creating pajamas as timeless and tender as the childhood moments they’re made for.
At Goodnight Caroline, we believe pajamas should be more than sleepwear — they should be the clothes little girls want to live, play, and dream in.
Our Promise
Each piece is thoughtfully designed with love, for the little ones you adore.
We blend classic silhouettes with playful details to create nightgowns that feel both polished and practical — cozy enough for bedtime, yet sweet enough for slow mornings and twirls before lights out.
- Inspired by real childhood moments
- Affordable luxury without compromise
- Classic patterns, playful details
- Soft, breathable, durable fabrics
- Designed for the people who care most
“Whether it’s bedtime, playtime, or a cozy morning with pancakes and cuddles, our hope is simple: That Goodnight Caroline becomes her favorite jammie dress — and yours too.”
— Allie, Founder & Mama to Caroline
Play. Twirl. Sleep. Repeat.
The bedtime collection designed for the sweetest dreams.