About
for the little moments
Goodnight Caroline began with my daughter's favorite jammie dress.
The one she twirled in before bed and asked to keep on the next morning.
Every piece is inspired by the simple moments that make childhood feel magical.
Our Story
It started with one little girl who never wanted to take off her “jammie dress.”
Every night, Caroline would twirl before bed — and every morning, she’d ask to keep it on.
I kept searching for pajamas that felt soft enough, looked sweet enough, and were priced for real life.
So I created them.
Goodnight Caroline is for moms who want something a little prettier, a little softer, and made to be loved night after night.
Our Promise
Each piece is thoughtfully designed with love for the little ones you adore.
- Soft, breathable cotton-modal blend
- Timeless styles without characters or scratchy fabrics
- Designed for bedtime, playtime, and everything after
- Thoughtfully priced for everyday wear
- Designed in New England
“Whether it's bedtime, playtime, or pancake mornings, I hope Goodnight Caroline becomes her favorite dress to sleep, play, and grow up in — and one you feel good buying, too.”
— Allie, Founder & Caroline's Mom
FOR BEDTIME... AND EVERYTHING AFTER
Timeless pajamas designed for the sweetest parts of childhood.